Fraternity apparel and greek sweatshirts are symbols of pride and of accomplishment. This makes them ideal gifts to loved ones. It conveys the same pride and sense of belonging to the wearer as the member himself. Other fraternity members automatically recognize them as partners or otherwise relations of brothers and automatically offer them the same respect as they would a brother. Also, it becomes a good conversation piece. It may also avert, somewhat, the awkwardness and possible confusion of a first meeting. Also, if given and accepted with respect, these may reinforce the bond between partners and loved ones since both assume a center or commonality of experience and relationship.
This can be a powerful gift, as the woman is protected and respected by other frat brothers as is given to her partner or relation. Also, the woman feels secure from this protection, which could elevate her own sense of personal pride. Thus, it becomes a symbol of respect not only from brothers in the fraternity but also from other people, frat men or otherwise, from both men and women in the college community and beyond.